Trying to convey a fun mood. High fashion, but still colorful and fun. A lot of splashes of soft colors. A reinvention of an old product. Refreshing, always brings smiles to faces, brings good memories. Appealing to the general public, specifically teens whilst including a high fashion aspect. I chose all these pictures because they all seemed very light and cheery and colorful. They bring smiles or make one reminisce on good memories. These pictures remind the viewer of good times and be eager for the future. A few pictures include a rainy environment to show the contrast with the all the happiness and colors. The point of the rain is to show that this product can make a bad day into a good one.